The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Don`t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Author: Steve Krug
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
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Purple Cow: Transform Your Business by Being Remarkable
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Linked: How Everything Is Connected to Everything Else and What It Means
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The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
Author: Larry Weber
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The New Influencers: A Marketer's Guide to the New Social Media
Author: Paul Gillin
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Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
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The Experience Economy: Work Is Theater & Every Business a Stage
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Love Is the Killer App: How to Win Business and Influence Friends
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Author: Ben McConnell
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Net Gain: Expanding Markets Through Virtual Communities
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Beyond Spin: The Power of Strategic Corporate Journalism (Jossey Bass Business and Management Series)
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